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Brand Testing Club Blog

Welcome to the Marketing Trends article, where we explore tester communities, micro-influencers and the transformative impact of user-generated content. Our blog is your compass for navigating the vibrant world of product feedback, from deep insights on increasing ecommerce conversions through authentic reviews to the latest Brand Tasting Club events. Stay ahead, stay informed.

How to achieve better conversions with quality reviews?

Impact on conversions30 September, 2025

The hidden power of reviews? Find out how reviews increase conversions for your products and how many reviews you should have in each segment.

Are people interested in your product? Why test before launch

Pre-testing29 September, 2025

Although market research is often overlooked in favour of more visible marketing, it is something that should be one of the marketing team's priorities. Why?

Top 10 tips to prepare product pages for Black Friday

Black Friday, E-shop, Tips & Tricks29 September, 2025

Make the most of Black Friday! Find out how to set up your e-shop properly, take advantage of reviews and boost your sales with our proven tips.

UGC and reviews through the eyes of generations: what's important to Baby Boomers and Gen Z?

Generation, UGC29 September, 2025

Do you know how to properly target different generations with UGC and reviews? Discover strategies for Baby Boomers, Generation X, Millennials, Gen Z and Generation Alpha.

Using authentic reviews to optimise conversions in the e-shop

E-shop, Tips and Tricks28 September, 2025

How can reviews increase e-shop conversions? We'll show you tips for collecting authentic feedback, how to display it effectively and how to respond to reviews properly.

Top 10 tips for a successful product launch

Product Launch, Tips and TricksAugust 14, 2025

Discover strategies for a successful product launch with our top 10 tips. Learn how to differentiate yourself from the competition and create a strong first impression.

Using reviews for a successful product launch

Product Launch, Tips and TricksJuly 29, 2025

In this article, you will learn why reviews are so important and how they can influence the success of newly launched products.

Prevent cart abandonment with authentic product reviews

Tips and tricks10 May, 2025

Find out why authentic reviews are key to customer retention and how they contribute to lower cart abandonment rates.

Find out how to respond to positive, neutral or negative reviews

Tips and tricksApril 28, 2025

You increase your chances of conversion by how you respond to reviews. Each type of review requires a different response, and you'll learn that in this article.

Reviews help at every stage of the customer journey

Customer JourneyApril 3, 2025

Reviews make the difference in every step of the customer journey. See how they influence all 5 stages of the buying decision - from first impression to recommendation.

How to get the most UGC materials for your brand

Tips and Tricks, UGC8 March, 2025

By gaining insight into UGC content from your customers, you can influence your marketing and development strategies and tailor your communication style and interaction with customers.

The impact of quality reviews (not only) on the product card

Heureka, Impact on conversions8 February, 2025

Authentic reviews that boost sales. Discover how real user experiences help brands grow on Europe's largest price comparison site.

What should your product review page look like?

E-shop, Tips and TricksJanuary 30, 2025

Reviews, photos, videos - UGC helps visitors make the right choice. See how to make it part of a review site that really works.

What is UGC and how important is it for your brand

UGC11 October, 2024

People are tired of traditional advertising, but they believe in humanity. How important is UGC to your brand? Why is UGC the new Word-of-Mouth? Find out in this article.

How to use the Brand Testing Club stamp

Stamp, Tips and Tricks30 September, 2024

Maybe you already have one, but you still don't know what it's good for. The Brand Testing Club stamp is not a decoration. On the contrary, it's a great tool. Find out how big.

Don't write your own reviews, it's not worth it

Legal10 February, 2024

Writing your own reviews may look innocent, but it carries significant risks. We'll show you how to get feedback that's trustworthy and actionable without worrying.