Are people interested in your product? Why test before launch
Although market research is often overlooked in favour of more visible marketing, it is something that should be one of the marketing team's priorities. Why?
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Top 10 tips to prepare product pages for Black Friday
Make the most of Black Friday! Find out how to set up your e-shop properly, take advantage of reviews and boost your sales with our proven tips.
UGC and reviews through the eyes of generations: what's important to Baby Boomers and Gen Z?
Do you know how to properly target different generations with UGC and reviews? Discover strategies for Baby Boomers, Generation X, Millennials, Gen Z and Generation Alpha.