How to achieve better conversions with quality reviews?
The hidden power of reviews? Find out how reviews increase conversions for your products and how many reviews you should have in each segment.
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Are people interested in your product? Why test before launch
Although market research is often overlooked in favour of more visible marketing, it is something that should be one of the marketing team's priorities. Why?
Top 10 tips to prepare product pages for Black Friday
Make the most of Black Friday! Find out how to set up your e-shop properly, take advantage of reviews and boost your sales with our proven tips.
UGC and reviews through the eyes of generations: what's important to Baby Boomers and Gen Z?
Do you know how to properly target different generations with UGC and reviews? Discover strategies for Baby Boomers, Generation X, Millennials, Gen Z and Generation Alpha.
Using authentic reviews to optimise conversions in the e-shop
How can reviews increase e-shop conversions? We'll show you tips for collecting authentic feedback, how to display it effectively and how to respond to reviews properly.
Top 10 tips for a successful product launch
Discover strategies for a successful product launch with our top 10 tips. Learn how to differentiate yourself from the competition and create a strong first impression.
Using reviews for a successful product launch
In this article, you will learn why reviews are so important and how they can influence the success of newly launched products.
Prevent cart abandonment with authentic product reviews
Find out why authentic reviews are key to customer retention and how they contribute to lower cart abandonment rates.
Find out how to respond to positive, neutral or negative reviews
You increase your chances of conversion by how you respond to reviews. Each type of review requires a different response, and you'll learn that in this article.
Reviews help at every stage of the customer journey
Reviews make the difference in every step of the customer journey. See how they influence all 5 stages of the buying decision - from first impression to recommendation.