Quality reviews of CBD cream boosted B2B sales of Epiderma
The Czech brand Epiderma offers high quality cosmetic products, has its own patents and is regularly recommended by leading Czech doctors. But what matters most is the opinion of the end user. It therefore decided to collect more quality reviews, validate its capabilities and support all aspects of B2B sales. With 188 new texts from our testers, she quickly fulfilled all her wishes and is now selling like never before.
860
Registered applicants
Despite the specificity of the product target group, a large number of applicants applied.
4,4
Average rating
The product received a rating in the ideal range between 4.2 and 4.5 stars.
188
Reviewed by
The client put 100 products to the test and received a nice 188 reviews.
User Generated Content published on:
The brand is recommended by Czech dermatologists. But what does the end user think?
This is exactly the problem that the leading Czech dermocosmetic brand Epiderma was facing. Despite its success with domestic doctors, it needed to verify that its new CBD bioactive acne cream would hold up to the average user. She first tried collecting reviews herself, but met with very little return. So it was time for professional testing.
94 reviews brought only good news
The cream would be recommended by 88% of testers, which assures Epiderma that it is on the road to success. She was excited about the collaboration, seeing the reviews as an effective way to increase the credibility of B2B sales channels and open up entirely new opportunities for further growth. Therefore, she will definitely rely on the opinion of her buyers in the future.
Example of the created UGC:
Client's statement:
We are pleased to have expanded our sales portfolio to include testing. We have received quality reviews that will clearly help further sales avenues. It makes sense for us to support each other's business activities. We were missing reviews in this portfolio. Thanks to Brand Testing Club for a job well done
Michal Baloun
Managing Director
Brand Testing Club statement:
The interest in the product was enormous, even though it was a cream that was quite specific for a certain target group. This made it possible to select testers who provided objective and unbiased feedback. This is evidenced by the fact that the overall average rating is within the range that is ideal for the average customer, and that there are no reviews only in extremes (5 stars or 1 star).
Kateřina Panská
Project & Customer Success Manager