Testing
Specific target groups of testers for Bioderma products
Bioderma was launching new skin serums and needed to get quality reviews from relevant target groups. Accurately selecting the right testers with specific skin types was key, especially for serums for acne-prone skin.
About the client
BIODERMA belongs to NAOS, a company that has been passionately serving skin biology for 40 years. Through innovation and participation in groundbreaking dermatological discoveries that improve skin health, we have become pioneers in expert dermatological care.
A pioneer since the 1970s, the BIODERMA brand has gained unique expertise by putting biology at the service of dermatology. This original scientific approach relies primarily on knowledge of the skin and its biological mechanisms, creating products directly inspired by them.
Industries
Pharmaceutical production
Company size
1000+ employees
Country of testing
Czech Republic
Use case
Product Launch
Supporting your own campaign
Insight from the target group
Campaign results
More than 4,500 people signed up to test 4 products.
Due to the high interest, the client gained a deeper understanding of the target group, which was one of the stated goals of the campaign.
120 testers were selected according to a predefined client target group. The selection of testers was crucial because if a tester was classified in the wrong acne level, the product could harm them.
A total of 297 unique reviews were created on the Testuj.to, Heureka.cz and Notino.cz platforms.
The average recommendation across all 4 products was 94%, giving all the client's products tested our quality stamp.
The average rating was also sufficiently high.
Reviews located at:
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Sample reviews:
Bioderma Hydrabio Hyalu+ Serum 30 ml
- Applying
- Texture
- Scents
- Price
"I was pleasantly surprised by Bioderma Hydrabio Hyalu+ serum 30 ml. Beautiful scent, great texture, I had beautiful skin after it. It spreads beautifully, application is easy. I haven't found another serum that I've been this happy with yet. I can really only recommend it."
Bioderma Sensibio Defensive Serum 30 ml
- Suits even really sensitive skin
- Well absorbed
- Great packaging, lasts a long time
- Without perfumation
"I have dry, sensitive skin prone to redness and this serum soothes and moisturizes my skin nicely. On the plus side, it's fragrance-free and the soft texture absorbs almost immediately and doesn't stick. It goes on conveniently with a dropper. Overall, I am satisfied. I can only see a small hint of softening of expression lines, but I still have about half of the serum left."
Customers need to know the experience of others
Bioderma products are high quality and developed for specific skin types. However, potential customers need to be sure that the products will work for their skin type. For this reason, reviews are for them and recommendations from existing customers are important. Lack of reviews is a barrier to purchase.
Reviews are particularly important for our client's target groups. For example, customers with atopic eczema have very sensitive skin and are used to being sceptical about any products. They need to be sure that the product is good, of good quality and that it will be effective without irritating their skin. Honestly written reviews are therefore a good way for them to an invaluable source of information and a decisive factor in the purchase. This is especially true for new products on the market that customers have no experience with and therefore rely on recommendations from others with the same skin problems.Why did Bioderma choose Testuj.to?
Our client was used to working with their partners and getting reviews through them and their contacts. This was both with influencers and with large chains or stores. They were using different customer packages to get feedback through.
With the help of Testuj.to, Bioderma gained access to direct feedback with a high return on investment. Guaranteed 95% return on reviews was one of the reasons the brand decided to work with us. In addition, the 4-product campaign was a good value for money and appealing to them.The client knew what he needed from us
The client knew exactly what they needed from us, and therefore our proposed campaign was able to meet all the necessary objectives. The main objective was to collect reviews, to introduce new products to potential customers and help them decide if they are suitable for their needs.
The second goal of our client was secondary support for the existing launch campaign. The more ways customers are informed about products and the more directions they learn about products, the better. The client also decided to take the opportunity, through our questionnaires, to get to know the people who are interested in the products in more depth. Our client's main concern was obtaining relevant reviews from testers representing the right target group. This is particularly the case for the acne product being tested. It was important that those interested in testing did not lie about their skin condition and the severity of their acne during the application process. If they did not have acne, there was a risk that the product would not be suitable for them and, in turn, their skin condition would worsen. Another concern was the level of honesty of the reviews. The client wanted honest, unembellished reviews with pros and cons. Free products sometimes tend to encourage underwhelming reviews that are not actually helpful. We were also able to eliminate this with questions in the intake questionnaire.What did the campaign bring?
In the campaign we focused on four products - Bioderma Hydrabio Hyalu+ Serum 30 ml, Bioderma Sensibio Defensive Serum 30 ml, Bioderma Sébium Serum 30 ml and Bioderma Sébium Kerato+ 30 ml.
4,666 people have signed up to test these products by completing entry questionnaires. A total of 120 testers took part in the campaign and published 297 reviews on three different platforms. The products have been awarded average rating 4,6 and your friends and acquaintances would was recommended by 94% of testers. In addition to the high return on reviews, our client also appreciated that most of the reviews were positive and that the negative ones provided valuable information and experience. The negative reviews were consistent with what the client knew about the problem areas or expressed a subjective opinion that the client can work with going forward. The information from the initial questionnaires is also useful for the client, including information about products and brands that are commonly used by their target groups.Verified and stamped!
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Despite the specific skin types they are designed for, 94% of testers would recommend them. This makes these products deservedly have earned our seal of quality - stamp "Testuj.to recommends".
"We were worried about the right choice of testers, but our fears disappeared after working with the Testuj.to team. We are very satisfied with the result. We were also surprised by the high return rate of the reviews. We also took the testing as a support for our ongoing campaign and another opportunity to get to know our target group - what products they use and how satisfied or dissatisfied they are with them."
"It was a challenge to find a really specific target group for each of the four products. But by carefully preparing the questions for the questionnaire that potential testers fill out when they sign up for testing, we identified the target groups really accurately. After that, it was a piece of cake, because quality reviews are what we do best."
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