97% recommendation: testing for Weleda facilitated the launch of a new product
Weleda 's new night cream proved successful abroad, but lacked the domestic feedback to support a local promotional campaign. And because the results of the foreign studies were not relevant, Weleda let our testers try the cream. She was delighted with the results - 97% of people would recommend the cream to their family and friends, and they appreciated the little details, such as the fragrance, which the company mixes itself. Weleda used the content from the 29 reviews in a newsletter and social media campaign. In short, a product launch as it should be!
9,1
Average NPS score
Testers would definitely recommend this product to a friend and family.
537
Of those interested in testing
The product has won over our community and lots of leads = lots of data from entry surveys.
97 %
Return rate of reviews
29 out of 30 people honestly wrote a review on Brand Testing Club, Heureka.cz and Weleda e-shop.
26
Output questionnaires
User Generated Content published on:
Where can I quickly find authentic content for a local campaign?
Weleda has developed a new night cream with pomegranate and maca-peptides. It has undergone clinical trials abroad and quickly proved its worth. However, when entering the domestic market, Weleda encountered a lack of content - Czech men and women were not yet familiar with the cream and the brand was hesitant about what to communicate in the local campaign. So it decided to rely on quality reviews first. Time for testing!
With reviews you get social proof and content for marketing
Our testers wrote 29 of them to the Weleda brand and did not spare any praise - 97% of them would recommend the product to their family and friends, appreciating the scent, the composition and the new glass packaging. The texts were accompanied by great photos. Weleda verified that the product would hold up and gained valuable insight on which to build an emailing campaign and social media promotion. The success of the whole project is evidenced by the high NPS of 9.1.
Example of the created UGC:
Client's statement:
We are satisfied. We got NPS 9.1. We have reviews, social media materials, verified quality of our product and good feeling of nice cooperation. Thanks to Brand Testing Club, we even reached a wider market segment through their newsletter. It went to over 33,000 email inboxes. We also confirmed that consumers don't mind the new glass packaging instead of the aluminium tube. They even described it as more luxurious. The collaboration gave us a lot of new market information.
Tomas Horych
Digital marketing manager
Brand Testing Club statement:
We are really pleased that the client appreciated the power of our newsletter, which we have been building for several years. What I would add is to highlight the scent of the product, which for selected testers has taken the product up several levels. Luxurious packaging and a wonderful scent are qualities that the client can 100% stand behind after testing. And we are very happy that we were the ones who helped the client reach these conclusions.
Pavlína Žabková
Head of Project & Customer Success Management