The campaign presented a unique challenge for Bosch
Our clients sometimes have specific requirements for our testers. And that's perfectly fine! The testers' experience and their reviews will be much more relevant to the actual target audience of the product. We tested two products for Bosch - cordless drilling hammer with SDS plus GBH 187 for semi-professionals and the cordless screwdriver GSB 185 Li for professionals.
About the client
Industries
Manufacture of machinery
Company size
5-10 thousand employees
Country of testing
Czech Republic
2
Testing challenges
The client had two products tested, a cordless drill hammer for semi-professionals and a cordless screwdriver, which is exclusively available in the Bosch e-shop.
128
Registered applicants
Although the products were not free for testers, enough people signed up to purchase the products at a 50% discount.
20
Selected Testers
For each product, 10 testers were selected who met the requirements of the client's target group.
97%
Return rate of reviews
Each tester had to write a total of 3 reviews. On the Brand Testing Club platform, on Heureka.cz and on Bosch-shop.cz. In total, 58 reviews were created, only two were missing.
100 %
Product recommendations
All testers would recommend both products to their friends.
4,8
Average rating
The cordless drilling hammer for semi-professionals was rated 4.7 and the cordless screwdriver 4.9.
User Generated Content published on:
Two tests and 20 specific testers
The client had a clear idea of what testers they needed for their products. The drill hammer was taught to semi-professionals, so it was necessary to ensure and check that the testers signed up really understood DIY and were neither beginners nor professionals with different demands on the performance and durability of their tools. The fact that the products were available at a 50% discount and not for free may have deterred people from signing up for testing, yet we had more than enough people sign up. The second product tested, a cordless screwdriver, is available exclusively on the Bosch e-store. This makes it difficult to collect organic reviews. Brand Testing Club was therefore tasked with obtaining authentic reviews. Thanks to the detailed entry forms, the 20 most suitable testers could be selected.
We were prepared for specific requirements
Sometimes it happens that a user chooses the wrong product. This can be a problem especially when a professional chooses a DIY product that doesn't last. It was therefore crucial that the chosen testers had the appropriate level of skill and experience for the product. Fortunately, our client supplied the exact requirements for their testers so we were able to accommodate them in their selection. In addition to our ability to select suitable testers, the client also welcomed the coordinated approach to collecting reviews.
Getting reviews for the cordless screwdriver was important to the client because this product is only on their e-store and not in distribution, making it difficult for many customers to decide whether to purchase it. Authentic reviews from our testers neatly solve this problem.
Testing was successful!
We were able to get relevant testers using the signup form. Out of 110 applicants, we selected the 20 most suitable ones who 100% recommended the products and gave the products 4.9 and 4.7 stars. Testers wrote long and detailed reviews full of relevant consumer information and shared organic photos as well. The reviews were positive and it was even possible to tell that the testers have had a good experience with Bosch products for a long time, which further supports the social proof of the reviews, the brand and the products.
Verified and stamped!
It's not often that all products in one campaign get 100% recommendations and 4.9 stars. The fact that all our testers would recommend the products to their friends and acquaintances is a clear sign to us that Bosch deserves our " Brand Testing Club Recommends" stamp. Congratulations!
Example of the created UGC:
Client's statement:
Reviews are crucial for us. Even for market stalwarts that have been bought for years. We want to keep our flagships at the forefront of popularity in the industry. The latest project with Testujto did not disappoint again. We were also surprised by the interest there was in testing among testers. In the end, we had to select 20 testers out of 110. However, relevance was important to us. It is not possible to ask a semi-professional to review a product for a professional and vice versa. I'm glad it was the right choice and the reviews are worth it.
Kristýna Nováková
User Marketing Manager
Brand Testing Club statement:
Products that are only on the brand's e-store have a big disadvantage - few people get to them and the lack of reviews discourages them from buying. It's not tried and tested, how can they be sure it's any good? That's why our testers' reviews were so important for one of the products. And in a case where the client has such detailed target requirements, several things can happen. Luckily, we're prepared for those cases too, and because of how clearly the client specified everything, it turned out the best it could! The quality of the reviews and their standard speaks for itself. We are pleased that we managed to select the best testers.
Kristýna Sekaninová
Sales Account Executive