Testing sparked an avalanche of organic reviews and grew the brand's reach
Testing with NaturaMed was routine but yielded unprecedented results. The brand wanted an objective opinion on their product OmegaMarine Forte+. It believed the product would stand up to the market. But what did customers think? We asked the Women Inc. community, and 92 reviews spoke clearly.
92
Total number of reviews
Nearly a hundred authentic and information-packed reviews.
468
Registered applicants
OmegaMarine Forte+ definitely impressed our testers.
460
Completed questionnaires
The NaturaMed brand has conducted market research through testing.
4,5
Average rating
The testers were very satisfied with the product.
User Generated Content published on:
Testing is in order, even if you consider the product to be perfect
The NaturaMed brand imports natural food supplements from Norway. She was excited about her new product OmegaMarine Forte+, she believed in its effects 100%, but she still wanted to offer more objectivity to her customers and make their decision easier. She needed to get an unbiased opinion. A secondary goal was PR promotion of the company, so they decided to contact Brand Testing Club.
Even a couple of reviews get new customers to review, the rest goes like an avalanche
For testing with NaturaMed, we approached the Women s.r.o. community. We selected the top 50 testers from 468 submissions. The result was 48 information-rich reviews and universally enthusiastic feedback on the product. 93% of testers would recommend it to others. They especially praised the ease of swallowing and the absence of fishy smell and aftertaste. Testers were very active on social media, which resulted in NaturaMed posts reaching tens of thousands.
The PR goal of expanding brand awareness was also met, with the website's traffic increasing by 3,617 visitors. The testing had an avalanche effect. When new customers saw that there were already reviews for the product, they decided to add their own. The brand thus gained, and continues to gain, a lot of extra organic reviews, completely free of charge. And that's the way it should be!
Example of the created UGC:
Client's statement:
Advertising is impressive, but what people say about your product is much more important. Credibility is what makes the difference in sales. And that's exactly what you get from Brand Testing Club. Plus, testing was just the beginning. If we hadn't gotten those first 46 reviews from testers, we would have gotten to where we are today just complaining. Testuj.to helped us push the review collection. And we look forward to working together to push out more of our products.
Alexandra Melicher
PR Specialist, NaturaMed Pharmaceuticals
Brand Testing Club statement:
Testing with NaturaMed really surprised us. It was supposed to be another normal campaign with tons of quality reviews from testers at the end. But it brought so much more. Publishing reviews on Heureka accelerated the organic growth of more and more reviews from customers who didn't test. This only confirmed the benefits of brands boasting a high number of reviews on comparison sites and on their own website.
Michaela Kvapilová
Project Manager