Experience testing of the Brandt multifunction oven

Flexibility and written feedback count

Our client is used to working with various partners and regularly uses showrooms and demonstrations to introduce their products to customers. However, he lacked written and honest feedback. Since Brand Testing Club offers this in the form of reviews published on the Internet, he started working with us.

Since it is not possible to send the ovens home for testing like most of the products Testuj.to works with, it was necessary to come up with another alternative. Our client appreciated the flexibility with which Brand Testing Club adapted to their needs and welcomed the opportunity to test directly in the showroom.

Getting reviews and raising awareness was important to our client

Our client's main goal was to allow people to try the oven, make up their own minds about it, and write a review reflecting that. Getting reviews on appliances like ovens is a lengthy and complicated process, and working with Brand Testing Club provided a convenient solution.

Increasing sales was our client's second goal. The selected testers were genuine buyers of a Brandt kettle who were planning to purchase a new appliance. This ensured that the testers were the target audience. As part of the testing, our testers received a discount on the product. And even if they decided not to buy a Brandt oven, their opinion in the form of a review can become crucial in the decision-making process of other potential customers.

The last objective was to raise awareness of the tested product. When purchasing new appliances, people do research on the internet, forums, blogs and elsewhere. The experience of our testers can also help them in their decision making and alert them to the existence and benefits of Brandt products.

Useful feedback and new plans

31 testers were interested in the experience and were seriously interested in purchasing a Brandt product. From these interested testers, 10 testers were selected to attend the demonstration event. They then wrote a total of 20 authentic reviews focusing on their experience and the pros and cons of the Brandt multifunction oven. These reviews will be used by our client both in their marketing activities (10 reviews on the Brand Testing Club platform, which the client has a license for) and in attracting potential customers through Heureka.cz.

Our client appreciated that the selected testers were genuine and serious about the product. One way this was reflected was that they brought a partner into the showroom with them so that together they could decide whether to buy the tested kettle.

Our client was pleasantly surprised by the positive reviews that testers wrote about the product. The client even noticed that the campaign has influenced sales, which are now gradually increasing.

Brandt brand awareness has also increased. And because Brandt is celebrating 100 years this year, the client decided to hold a contest on social media to win a home kettle. The campaign with Brand Testing Club is a good building block that will make future projects better.

Thanks to this campaign, the client also gained inspiration for his social networks. Testers showed interest in videos with instructions on what and how they can prepare in the kettle. At the demonstration event, they were therefore referred to the networks of a specific influencer who is a Brandt brand ambassador and regularly prepares amazing video recipes using Brandt products. At the same time, the client also gained valuable insight into their target audience's preferred social network, which is Facebook, not Instagram.

Verified and stamped!

Despite the fact that the testing was intended for serious buyers of the tested product, Brand Testing Club managed to select enough suitable testers. They gave the Brandt kettle an average rating of 4.9 and 94% of them would recommend it to their friends. Thanks to this, this product has deservedly received our seal of quality, the " Brand Testing Club Recommends" stamp.