How Pangamin got its product to a new target group through testing


Pangamin, a traditional food supplement made from brewer's yeast popular since 1958, wanted to appeal to the younger generation with modern and natural products in line with current nutritional trends. In collaboration with Testuj.to, the company tested the new Pangamin B12, an ideal supplement for vegetarians, vegans and all those who want to support a healthy lifestyle.








Campaign results

552
Completed questionnaires

5 times more than the client's target (100).
76
Reviewed by

38 on Heureka.cz and 38 on Testuj.to, average rating 4.5 ★.
8,7
Average Net Promoter Score

Most young testers would recommend the product further.




User Generated Content published on:





Young people did not know Pangamin and its benefits

The brand has taken steps such as modern design, TV sponsorship and banners, but sales have not improved. The aim was to find out how young customers perceive Pangamin and how to better target them.

We found out what the new customer wants

Instead of the planned 100 surveys, we received 552 responses and dozens of authentic reviews. This gave Pangamin concrete data on the younger generation, which it is now using in its marketing campaigns.

Quality punc from the new generation

Based on the positive results, Pangamin placed the Test.to stamp directly on the packaging of Pangamin B12. 10,000 units have already been produced!

Authentic photos from testers

Thanks to the aesthetic and realistic photographs of the testers, Pangamin received quality content for social media and e-commerce.




Examples of the created UGC

















Client's statement

Radek Sajvera
Chairman of the Board, Pangamin

"At first we were skeptical about aspiring to 100 questionnaires. In the end, we got 500 and we are currently at 900 as part of our testing of other products. I consider the possibility to choose a selected target group among the testers to be one of the best benefits of projects with Testuj.to."



Testuj.to statement

Kateřina Panská
Project & Customer Success Manager, Testuj.to

"The client was doing effective marketing but lacked feedback. Through testing, he got a clear view of how young people perceive the product and its design - and can now adjust the communication and offer accordingly."