How testing helped get reviews for a new Philips product

Philips was launching a new product and wanted to get reviews. It needed to reach a new target group, namely young men aged 14-17. At the same time, the client was concerned that this target group would not spend enough time giving feedback. Therefore, they decided to entrust the collection of feedback in our hands.

About the client

Philips is a leading global technology and innovation company in healthcare and personal care.
It focuses on population health, helping people achieve better outcomes in all areas of health care - from healthy lifestyles and prevention, to diagnosis and treatment, to follow-up care at home.
The company is a leader in diagnostic imaging, ultrasound, image-guided therapy, patient monitoring and health informatics, as well as personal health and body care, which includes premium brands such as Philips Sonicare, Philips Avent, Philips OneBlade and Philips Lumea.

Industries

Consumer electronics

Company size

50 000+ employees

Country of testing

Czech Republic

301

Registered applicants

Although the target group was relatively limited in age, there were a sufficient number of suitable candidates.

301

Completed questionnaires

Thanks to the high level of interest, the client gained an understanding of the extent to which young people are familiar with the One Blade shaver or how they are used to shaving.

15

Selected Testers

15 testers were selected according to the predefined target group of the client.

84

Reviewed by

In total, 84 unique reviews were created on the Testuj.to, Heureka.cz and Philips.cz platforms.

93 %

Product recommendations

The average product recommendation was 93%, which earned the client our quality stamp.

4,6

Average rating

The average rating was also sufficiently high.

User Generated Content published on:

Getting the attention of a new target group is never easy

Our client Philips was planning to launch the new One Blade First shave. He was aware of how important consumer reviews and recommendations were when making a purchase. But getting reviews to be available during the product launch was not easy for him.

The target group for this product is young men aged 14-17 who are just starting to shave. The client needed to reach them and get authentic reviews directly from them. However, he knew that the young men in this target group were inexperienced with shaving and at risk of not using the product correctly, which would skew the results of the testing. Equally, he was aware of the risk of forgetting to submit feedback or not completing it honestly.

Why did they choose Testuj.to?

Since Testuj.to has a proven track record of selecting testers, testing and writing reviews, Philips decided to contact us and test this product with us for an exceptional test. While Philips does have its own panel to ensure that products reach reviewers, youngsters aged 14-17 are a very specific target group. The time commitment of this campaign and the specificity of the target group were the main reasons they decided to contact us.

The client knew what he needed from us

Our team at Testuj.to therefore planned a campaign with the client focused on two objectives. It was important for the client to really get feedback on the product so that the launch could go smoothly and with the greatest success. Therefore, the main objective was to get authentic reviews for the Philips OneBlade First Shave. The second objective was to reach a target group that had no previous contact with the client's brand and ensure that they actually delivered the feedback.

What did the campaign bring?

The campaign, although a very narrowly focused product, attracted 301 applicants. These prospective clients completed 301 questionnaires, giving the client a broader understanding of the target group of young male shavers aged 14-17. We selected the 15 most suitable testers for testing.

These testers tested both the Philips OneBlade First Shave and replacement razors. Both products were reviewed separately, which resulted in 15 testers posting 84 unique reviews on Testuj.to, Heureka.cz and Philips.cz. Reviewers were satisfied with the products, rating them with an average of 4.6 points, and 93% of testers would recommend them to their friends or acquaintances.

Thanks to the feedback of our young testers and their parents, the client now knows what strengths their target group values and what changes they would like to see in the future. This is valuable and useful information for the client.

Verified and stamped!

CZ Stamp Final 2023 (2)During testing, the Philips OneBlade First Shave and the replacement blades proved to be ideal for young men who are just learning to shave. Its comfortable and effective use earned it an average rating of 4.6 and a recommendation from 93% of our testers. As a result, the product and the blades receive our seal of quality and the "Testuj.to Recommends" stamp.

Example of the created UGC:







Philips First Shave

 Patrik

Pros

  • modern look
  • comfortable on the skin

Cons

  • no attachments

The design of this device is modern. It holds well and allows for a comfortable and precise shave. With the machine you can shave even on dry skin and do not need any shaving foam. Unfortunately, there are no attachments included with the shaver to trim longer beards.

Client's statement:

The cooperation was pleasant and most importantly beneficial. We are able to do smaller projects on our own. For the bigger ones, it's great to have a partner we can rely on. Personally, I also really like the approach of the Testuj.to team, which is highly professional and informal at the same time. In the case of OneBlade First Shave, it was also great how they treated the risks associated with the target group.

Šárka Lorencová

CRM Senior Specialist

Testuj.to statement:

It would have taken the client a long time to get feedback from teenagers because he had no experience with this target audience. We knew that the client was concerned that teenagers wouldn't write reviews or that the reviews wouldn't be of good quality. At Testuj.to, we are used to the fact that from time to time a client comes to us with a need to reach a new target group (even for us). In this case, we always think through and plan the campaign so that the result is as excellent as with a more common target group. We succeeded and the client supported the product launch in addition to validating the quality of the new product. Because going to market with a new product but having enough authentic reviews on it immediately is a great benefit.

Pavlína Žabková

Head of Project & Customer Success